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How to Use Instagram Alt Text Properly for SEO?

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How to Use Instagram Alt Text Properly for SEO?

The alt text is one of Instagram’s most intriguing features. Not only is it helpful, but it’s also maybe one of the most underappreciated aspects. Even though it was launched in November 2018, it hasn’t attracted the attention it deserves. It is, without a doubt, one of Instagram’s most effective SEO tools. However, do you know anything about the Instagram alt text? Or how do you create Instagram alt text descriptions? Why is it significant, too?

Details regarding Instagram alt text and how to utilize it are provided in this post.

Instagram Alt Text: What Is It?

Let’s dispel your misconceptions regarding alt text. You have probably heard of “Alt text” if you are already acquainted with SEO. “Alternative” is used to shorten the word “Alt.” Thus, “Alt text” is unmistakably an acronym for “Alternative Text.” Instagram designed this function for users who are blind.

There are various instances when alt text will appear in place of a picture:

when the speed of the internet is too sluggish. When you use a specific screen reader designed for visually impaired persons to make sense of the picture. When you use a web browser that was created with people who are blind in mind. The alt text’s primary goal is to summarise what the picture is about appropriately. In this manner, your material will be accessible to those with visual impairments or sluggish internet connections. Alt-text is present everywhere, even if users can’t see it.

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Instagram uses new object identification technology. For screen readers, this will provide an accurate description of the visuals. In other words, Instagram can create alt text for you even if you don’t utilize it. So, if you want to get a leg up on your rivals, use Instagram’s alt text to your advantage. After all, only you know what is captured in the photograph and why it is so significant to you.

How Can Instagram Alt Text Aid Your Company’s Development?

Remember that Instagram offers a search box where you can look for keywords to find accounts, pages, tags, and even locations. You may enter your term, which will provide relevant search results, much like an internet browser. Furthermore, hashtag search methods use the same techniques that call for semantic keywords.

Instagram is modifying its platform-wide search algorithms by incorporating alt text. The most significant benefit is that you may utilize it to enhance your development plans. It’s also important to keep in mind that Instagram is no longer only a mobile platform. Yes, it is a mobile-only application, but you can still visit the website and, if you’d like, publish a picture to Instagram from a PC.

You may find it helpful if you stopped taking visual searches for granted. Social media sites like Twitter, YouTube, or Pinterest comprise a significant portion of the photos that are returned for 19 percent of search searches. It won’t be long until Instagram postings can be seen on Google, as the platform continues to enhance its desktop experience.
However, the top benefits of using Instagram alt text are as follows:

  • Make your postings or information accessible to blind or visually challenged people.
  • Improve the discoverability of your content outside of Instagram.
  • I’ll provide you with hints on Instagram’s algorithm.
  • You now understand the significance of Instagram alt text. We’ll now discuss how to include alt text in your Instagram posts.

Get comments on Instagram by interacting with your followers if you desire an astounding number of remarks on your post.

How Can Alt Text Be Added To Instagram Posts?

You may add alt text descriptions before and after publishing your article. Before posting a picture, add alt text by following these instructions:

  • Start by selecting and printing an Instagram picture.
  • After editing the image with a filter of your choice, click “Next.”
  • The option for “Advanced Settings” may be found at the bottom of the screen if you scroll down; touch it.
  • Then, choose “Write Alt Text.”
  • When you’re finished, type the replacement text you wish to use and, for Apple devices, click “Done” or, for Android smartphones, click “Save.”
  • As soon as you’re done, tap “Share.”
  • Your picture was published.

How Can Alt Text Be Added to Older Images?

You may add or change the alt text for your older photographs. The procedures are straightforward but somewhat different:

  • Click the three dots symbol in the upper right corner of the picture you want to edit.
  • Select “Edit” by tapping on it.
  • At the bottom, choose “Add Alt Text.”
  • In the space given, enter the replacement text you choose.
  • When finished, click “Done” for Apple devices or “Save” for Android devices.
  • Once again, click “Done” to complete.
  • There are no more alternative texts to add.

What to Type in the Alt Text Box

You could be unsure about the sort of description to provide in the alt text field. Keep in mind that your alt text ought to benefit the algorithm as well as the user. However, alt text is only allowed to be 100 characters long. You must be succinct, to the point, and straightforward.

Here are five brief suggestions to help you write better alt text:

  1. Avoid using a pasted caption.
  2. Think about what viewers should know about your image.
  3. It would help if you were as specific while describing your picture.
  4. Don’t forget to include a keyword.
  5. If your concept contains crucial content, enter it in the alt text box.


Instagram alt text is essential for reaching the goal of making Instagram a more diverse community. Additionally, it extends Instagram SEO. The algorithm is evolving to become more robust and sophisticated, much like the platform’s search. Just keep in mind to utilize alt text strategically as it has a lot of potential to grow your Instagram following.

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